If you are looking for a longboard in a real Hawaiian look then you are right at Mike Jucker Hawii gold. Mike himself has fulfilled a dream of his youth by living in Hawaii and is now using his experience with board sports to develop new longboards.
Jucker Hawaii’s longboards stand for durability and high quality, mostly bamboo is used which makes the boards very robust. The classic shapes complete the overall picture.
For whom are Jucker Hawaii longboards suitable?
The label Jucker Hawaii convinces with models that are especially suitable for beginners. Allrounders like the Makaha model are suitable for cruising in the city as well as for carving down a hill. Although the longboards from Jucker Hawaii offer you a good quality, you don’t reach too deep into your pocket.
The high quality components and the durable decks of the label offer you lasting riding pleasure. Therefore, Jucker Hawaii’s longboards are the ideal opportunity to get to know and love the feeling of gentle surfing over the asphalt: Enjoy your ride!
Jucker Hawaii’s boards are often ahead in the price comparison. But at a reasonable price the variety is not neglected. Mike Jucker Hawaii produces a wide range of different longboards, from high quality freeride longboards, carving longboards, downhill longboards and cruiser longboards, everything is there.
Highlights of Jucker Hawaii
The Wailani model is a highlight of the label: The surfer and artist Sonni Hönscheid, well known in the scene, created an exclusive design for the label. She cleverly combines her own design language with elements of Polynesian culture, which characterize the other designs of the label Jucker Hawaii.
In cooperation with skate-aid, 10% of the retail price of the model Donator will benefit children in crisis regions: a highlight with which you do good.
The story behind the longboard label Jucker Hawaii
To learn how to surf, Swiss born Mike Jucker left the mountains of his home country. This passion brought him to the beaches of Hawaii. He found his happiness on the island in the Pacific Ocean and founded a label for surfers.
The journey of Mike Jucker
Mike grew up in Switzerland and already as a child was enthusiastic about boards: skateboards, snowboards and surfboards. At the age of 22, the self-proclaimed “Binnen-Surfer” drove into the world to really learn to surf: he had only “tried” surfing on a river.
His journey took him first to Costa Rica and then via Florida to Hawaii. Just when he had gotten used to the big waves, his 3-month tourist visa expired, so he was forced to move on.
After his 6-month stay in Indonesia he returned to Hawaii and met his future wife during his second stay on the island. However, Mike was gripped by the travel bug again and his girlfriend Karin was still in the middle of her education.
After a few months in Europe, he visited friends in South Africa whom he had met in Hawaii. During this time, the desire grew in him to board a sailboat and hang up his surfboard for a while.
When the opportunity arose to sail a sailboat from Thailand towards Europe as part of the crew, he seized it. The contact to Karin never broke off during his travels, so Mike flew to the USA to assist his girlfriend after the death of her mother.
They met again in Hawaii three years after their first meeting and got married 2 months later. They live and work together on this beautiful island in the Pacific Ocean. Against this background you immediately understand the motto of the label Jucker Hawaii: Enjoy your ride.
The foundation of the label Jucker Hawaii
Even after his time travelling around the world, Mike Jucker still felt connected to the lifestyle that accompanies all board sports (surfing, skating, stand up paddling etc.), as it focuses on respect for other people and the environment. As part of the scene he created both the “Wave Mag” and the “Stand Up Magazine”.
He also founded a surf label with Jucker Hawaii, which initially designed clothing for surfers. Mike Jucker later expanded the range to include surfboards, SUP boards (surfboards for paddling while standing) and longboards.
The breakthrough on the European market
In 2010 Mike Jucker went to ISPO (annual international trade fair for sports equipment and sports fashion) full of hope, as his feeling told him that the European market was ready for standing paddle.
Although he sold his SUP boards (Stand Up Paddling), the main interest of the customers was the label’s longboards. Important people in the industry liked the designs of the longboards so the door was open.
As Mike Jucker’s boards were characterized by good quality at fair prices, the label successfully gained a foothold on the European market. In an interview he describes cruising on a longboard as “surfing on dry land”, so the shift of focus towards longboards seems quite natural.
The longboards from Jucker Hawaii
Even today the longboards from Jucker Hawaii convince with their good price-performance ratio. The majority of the assortment consists of classic pintails for comfortable cruising, whereby the decks of these models are made of bamboo.
For the longboards with drop-through decks, Jucker Hawaii uses a combination of fibreglass and various types of wood (including bamboo and Canadian maple).
According to your body weight, the label offers you these models with different flex levels. Models with drop are the exception and complete the Jucker Hawaii range. Like most labels for longboards Jucker Hawaii offers complete boards as well as the single components.
So nothing stands in the way of your individually assembled longboard from Jucker Hawaii. You can also replace worn out wheels or defective axles with original components.
Design and naming
The different names of the longboards come from the Hawaiian language or denote well-known surf spots on the island. For example, “Kanao” means “free”.
The designs of the longboards focus on the culture of the Hawaiian natives. Besides flower motifs you will find Polynesian totems. In most models the grain of the wood forms a charming contrast to the black designs.
The models with transparent grip look particularly elegant. If you take a look at the Jucker Hawaii range, you will quickly notice that the label focuses on an old school surf aesthetic.